Sinan Kanatsiz, CEO of IMA, will be speaking about his 17 years of creating innovative marketing campaigns for business-to-business, as well as business-to-consumer brands. His clients include Sony, eBay, Toshiba and the University of Phoenix to name a few. His presentation will dive into the future of Internet Marketing, proven tactics and implementation examples. Click here to register for the webinar.
Calendar of Events
Adobe Digital Marketing Summit
A world-class digital marketing and advertising event
The Digital Marketing Summit is the premier event for digital marketers and advertisers to learn about and share key strategies for driving marketing innovation. Attend Summit to learn how you can create, measure, and optimize digital experiences to revolutionize how the world
engages with ideas and information.
What you will learn
With the explosion in social, video, and mobile content, as well as the continuing increase of ad dollars shifting online, today’s marketers are faced with the tremendous challenge of harnessing digital content to engage and acquire customers, as well as how to monetize and measure success — including ROI in the social-media channel.
At the Adobe Digital Marketing Summit 2012, you will learn how to create, measure, and optimize digital experiences to revolutionize how the world engages with ideas and information. Discuss topics such as web analytics, optimizing site conversion, audience and advertising optimization, web experience management, and optimizing multi-channels and new media. Summit offers valuable topics and information for the web analytics beginner to the online optimization expert. Time invested at Summit will pay dividends that will allow you to immediately develop and grow your career or business through digital marketing.
Don’t miss out on Summit 2012. Register now
Email Marketing: Testing and Optimizing Tools for Your Email Campaigns
Webinar Description: Increasing the key performance metrics of your email marketing campaigns by just a few percentage points can have a profound effect on revenue generation, customer satisfaction and overall cost savings. Join our webinar and learn how improving relevancy, creative, visibility, testing and deliverability are just some of activities that can help you maximize the success of your email strategy and email marketing programs.
Click here for the webinar.
Web Analytics and Measurement: Identifying the Most Profitable Paths on your Website
Effective Internet Marketing requires effective measurement. What are your most profitable web links and navigation paths? Are you optimizing your web pages to increase the flow of traffic through these paths? By improving your path analysis you will improve your website navigation to help your visitors’ better reach their goals. Join our webinar and learn how analytics can effectively identify the most profitable paths through a website.
The Power of Transmedia Storytelling: Persuasive Communications across Emerging Technologies
Transmedia storytelling is the future of marketing and entertainment. Today’s audiences are smart media consumers and expect an interactive and collaborative experience. Effective marketing and branding goes beyond adopting new technologies to meeting the new expectations of the audience. Storytelling is the thread that engages consumer participation with brand across multiple media platforms to create the transmedia experience. Transmedia storytelling is a multi-faceted concept that bridges narrative, branding, persuasion, media psychology, and emerging and traditional media technologies. Join our webinar and learn how to extend the life of a product and brand and increase profitability.
2011 IMA Awards
The Internet Marketing Association encompasses more than 410,000 members in sales, marketing, business ownership, programming, creative development and other related fields. The IMA awards recognize organizations of all sizes that stand for their expertise and effectiveness in utilizing a wide range of Internet marketing activities.
The 2011 IMA Awards will be held on September 22, 2011, at CityCenter in Las Vegas. Guests and nominees will receive a special invitation with gala details. The event will also include distinguished guest speakers on vital Internet marketing topics.
Submissions open on March 1, 2011. Final awards deadline is August 22, 2011.
Online Video Marketing: Distribute Video Content across Multiple Online Channels
Today, with universal broadband access everyone wants video. Marketers are turning browsers into buyers through online video marketing in ever-increasing numbers. Join our webinar and learn how to distribute video content across multiple online channels.
Email Marketing: Testing and Optimizing Tools for your Email Campaigns
Increasing the key performance metrics of your email marketing campaigns by just a few percentage points can have a profound effect on revenue generation, customer satisfaction and overall cost savings. Join our webinar and learn how improving relevancy, creative, visibility, testing and deliverability are just some of activities that can help you maximize the success of your email strategy and email marketing programs.
Marketing on Search Engines – Organic or Pay-per-click?
By now, most marketers realize the value of search engines as an avenue for promotion and acquiring leads. The more savvy marketers have come to embrace the fact that search engines can be one of the best promotional and lead-gathering tools in their arsenal – offering an extremely cost-effective means to achieve their goals. In many cases, search engine marketing has replaced all other means of promotion as the premiere strategy. Join our webinar as we discuss two very different approaches to achieving search engine marketing success while maximizing our return on investment.
Alternative Energy Workshop
Contributing Academic Resources to Education (CARE) Foundation and Southern California Edison Company Present Alternative Energy Workshop
Objective: Students/teachers will attend four breakout sessions on the following topics:
- Nuclear Generation
- Electric Vehicles
- Renewable Energy
- Hands on experience in the SONGS control room simulator
Cost: Free with a complimentary lunch.
Workshop is limited to 100.
