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X-ORIGINAL-URL:http://www.imanetwork.org
X-WR-CALDESC:Events for
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121128
DTEND;VALUE=DATE:20121129
DTSTAMP:20130521T184102
CREATED:20121114T235819
LAST-MODIFIED:20121115T000601
UID:3483@http://www.imanetwork.org
SUMMARY:
Oracle and IMA To Host Customer Experience Webinar
DESCRIPTION:Marketing Strategies for Great Customer Experiences Free Webinar A free one-hour webinar on Wed.\, Nov. 28\, at 11:00 a.m. PST will address marketing strategies to leverage rapidly changing customer behaviors with presenter Melissa Boxer\, Vice President of Product Strategy\, Oracle Cloud and CX Applications. [button link="https://attendee.gotowebinar.com/register/8402838741187629312" color="#990000" size="3" style="1" dark="0" radius="auto" target="blank"]Register Here[/button]
LOCATION:
URL:http://www.imanetwork.org/event/oracle-and-ima-to-host-customer-experience-webinar-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121114
DTEND;VALUE=DATE:20121115
DTSTAMP:20130521T184102
CREATED:20121010T222123
LAST-MODIFIED:20121115T000212
UID:3438@http://www.imanetwork.org
SUMMARY:Consumer Online Behavior: Developing Informed Marketing Strategies for Holiday Success?
DESCRIPTION:Yesmail and University of California\, Irvine to Address Consumer Marketing in the Digital Space Free Webinar Matt Gault\, VP\, Channel Strategy at Yesmail Interactive\, a leading provider of email marketing solutions\, will discuss how to bridge the gap between the way consumers want to be marketed to in the digital space and the way brands actually market to them. Matt will illustrate the importance of digital data and its strategic implications on multi-channel digital campaigns using insights from a group of 20 leading retailers. We will highlight some major trends ranging from preferred time and day of deployment\, to most successful formats and most engaging campaign topics. Based on insights shared in this presentation\, marketers will be able to gain a better understanding of the evolved consumer and take clearly defined steps to cater to consumer preferences. [button link="https://unex.uci.edu/services/events/#00850" color="#990000" size="3" style="1" dark="0" radius="auto" target="blank"]Register Here[/button]
LOCATION:
URL:http://www.imanetwork.org/event/consumer-online-behavior-developing-informed-marketing-strategies-for-holiday-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121017
DTEND;VALUE=DATE:20121018
DTSTAMP:20130521T184102
CREATED:20121004T223605
LAST-MODIFIED:20121010T212227
UID:3396@http://www.imanetwork.org
SUMMARY:Help, I Can’t Find That Email You Sent!
DESCRIPTION:Mavenlink and University of California\, Irvine to Address Email Deliverability Free Webinar Brief: On an average day\, marketing professionals receive and juggle an overwhelming amount of information. Catherine Brown\, VP of Marketing at Mavenlink and a 15-year marketing veteran\, will be discussing how online collaboration and social project management tools can help individuals and companies get more work done. Participants will come away with tips and ideas for how to manage their to-dos\, information\, client relationships\, and brand-image. Speaker: Catherine Brown\, VP Marketing\, Mavenlink Bio: Catherine Brown\, VP of Marketing at Mavenlink\, 15 years of marketing experience at successful high-tech start-ups and multi-national corporations including Intel and Cisco. Previously\, she has held a wide variety of marketing roles\, including Director of Social Media and Web Services at Dotster and VP of Marketing at Calista—an IP-Telephony start-up that was acquired by Cisco Systems. Catherine holds a BA in History from Stanford University and an MBA in Marketing from UC Berkeley. Register Here
LOCATION:
URL:http://www.imanetwork.org/event/help-i-cant-find-that-email-you-sent/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120829
DTEND;VALUE=DATE:20120830
DTSTAMP:20130521T184102
CREATED:20120706T155252
LAST-MODIFIED:20120706T155252
UID:3266@http://www.imanetwork.org
SUMMARY:Big Data = Big Opportunity = Big Problems?
DESCRIPTION:Brief: “Big Data” often means Big Opportunity but for the everyday Marketing Professional that doesn’t have unlimited time\, resources and budget\, Big Data may bring Big Problems. According to IBM\, “every day we create 2.5 quintillion bytes of data – so much so that 90% of all data available in the world today was created in the last 24 months”? Leveraging “Big Data” is captivating the Marketing world and attracting significant company investment and resources. “Big Data” to the Marketer can mean the massive databases of your company’s Facebook Friends\, Twitter Followers\, LinkedIn Group Members\, Trade Show Attendees\, Customers\, Prospects\, Subscribers and on and on. But how do you normalize this? How do you segment them? How do you message to them? What insights are gained and what decisions should be made? This webinar will break down “Big Data” into useful concepts and real world solutions that can demystify this intimidating topic and provide you every day solutions to improve your bottom line. Speaker: Brett Keirstead\, VP Sales and Marketing\, Knowledge Marketing Bio: With more than a decade of experience in leading highly successful sales and marketing teams\, Brett oversees the entire sales and marketing process with Inc 500 winner Knowledge Marketing. Brett brings his real world sales and marketing perspective to tackling the challenges that the explosion of information means to a growing company. The problems and opportunities that Knowledge Marketing helps resolve for its customers are similar problems Brett faces as KM rapidly expands its own customer base. Brett has a degree in Finance and Accounting from Clemson University\, and prior to working at KM\, he led high performing teams at several other fast growing SaaS companies including Jobs2Web\, Digital River\, Ceridian and SurePayroll. Click Here To Register
LOCATION:
URL:http://www.imanetwork.org/event/big-data-big-opportunity-big-problems/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120725
DTEND;VALUE=DATE:20120726
DTSTAMP:20130521T184102
CREATED:20120706T155052
LAST-MODIFIED:20120707T055950
UID:3260@http://www.imanetwork.org
SUMMARY:How to Choose the Right Interactive Digital Environments to Meet Your Business Objective
DESCRIPTION:Brief: Interactive Digital Environments span from simple Webcasts to Virtual Trade Shows to Hybrid Events (which blend physical events with digital) to topical community environments which enable daily engagement with an audience. Kathleen will provide an overview of the Interactive Digital Environment options\, talk about some of the common business objectives considered when exploring digital environments\, and discuss key criteria for assessing your needs. Case study examples will be shown to demonstrate these environments visually and prepare viewers for what kind of metrics can be expected. Speaker: Kathleen Connolly\, VP\, UBM Studios Bio: Kathleen Connolly\, VP for UBM Studios\, is responsible for business development and consultative services focused on leveraging virtual environments to engage with audiences of all types. Connolly has 20 years of sales and management experience in IT media and events. Most recently\, Connolly was the Strategic Director with Everything Channel where she worked with leading Channel Chiefs to help meet their Channel objectives from strategy to recruitment and enablement to demand generation. She is an expert in blending the right products and services to suit the unique needs of each client. Prior\, Connolly held both sales and management positions with Internet Week\, InformationWeek\, and Network Computing. Connolly earned a Bachelor of Arts in Business Administration with an emphasis in International Marketing from California State University at Fullerton\, and received a certificate from the Leading and Managing People Program from Columbia University’s Graduate School of Business. Register Here
LOCATION:
URL:http://www.imanetwork.org/event/how-to-chose-the-right-interactive-digital-environments-to-meet-your-business-objective/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120523
DTEND;VALUE=DATE:20120524
DTSTAMP:20130521T184102
CREATED:20120419T190810
LAST-MODIFIED:20120523T173003
UID:3045@http://www.imanetwork.org
SUMMARY:Digital Renaissance in the Age of Analytics
DESCRIPTION:Matthew Langie\, M.B.A.\, is the director of product marketing at Adobe Systems. Langie is responsible for marketing the company's industry-leading online marketing solutions with responsibilities spanning product strategy\, messaging and positioning\, pricing\, and product evangelism. He has extensive experience in software and Internet marketing\, including leadership roles at WebTrends\, Infor Global Solutions\, and Timeline Computer Entertainment\, founded by the late\, best-selling author Michael Crichton. Langie currently serves on the Board of Directors for the Web Analytics Association\, and is a frequent speaker at conferences\, trade shows and other industry events focused on innovation in emerging digital channels\, such as mobile\, video and social media. Langie holds a Bachelor of Business Administration degree from the University of Notre Dame. He earned an MBA from the University of Texas\, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. Register Here
LOCATION:
URL:http://www.imanetwork.org/event/digital-renaissance-in-the-age-of-analytics/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120425
DTEND;VALUE=DATE:20120426
DTSTAMP:20130521T184102
CREATED:20120419T190116
LAST-MODIFIED:20120419T190116
UID:3040@http://www.imanetwork.org
SUMMARY:An Integrated Approach to Successful Internet Marketing
DESCRIPTION:Sinan Kanatsiz\, CEO of IMA\, will be speaking about his 17 years of creating innovative marketing campaigns for business-to-business\, as well as business-to-consumer brands. His clients include Sony\, eBay\, Toshiba and the University of Phoenix to name a few. His presentation will dive into the future of Internet Marketing\, proven tactics and implementation examples. Click here to register for the webinar.
LOCATION:
URL:http://www.imanetwork.org/event/an-integrated-approach-to-successful-internet-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120101
DTEND;VALUE=DATE:20120102
DTSTAMP:20130521T184102
CREATED:20111202T221931
LAST-MODIFIED:20111202T221931
UID:2775@http://www.imanetwork.org
SUMMARY:Email Marketing: Testing and Optimizing Tools for Your Email Campaigns
DESCRIPTION:Webinar Description: Increasing the key performance metrics of your email marketing campaigns by just a few percentage points can have a profound effect on revenue generation\, customer satisfaction and overall cost savings. Join our webinar and learn how improving relevancy\, creative\, visibility\, testing and deliverability are just some of activities that can help you maximize the success of your email strategy and email marketing programs. Click here for the webinar.
LOCATION:
URL:http://www.imanetwork.org/event/email-marketing-testing-and-optimizing-tools-for-your-email-campaigns-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE-TIME:20110831T120000
DTEND;VALUE=DATE-TIME:20110831T130000
DTSTAMP:20130521T184102
CREATED:20110512T102803
LAST-MODIFIED:20110608T220019
UID:1574@http://www.imanetwork.org
SUMMARY:Online Video Marketing: Distribute Video Content across Multiple Online Channels
DESCRIPTION:Today\, with universal broadband access everyone wants video. Marketers are turning browsers into buyers through online video marketing in ever-increasing numbers. Join our webinar and learn how to distribute video content across multiple online channels. [jbutton color="red" size="medium" link="http://unex.uci.edu/services/events/?webSeries=00879|00880|00881|00882|00883|00884" newpage="yes"]Register[/jbutton]
LOCATION:
URL:http://www.imanetwork.org/event/online-video-marketing-distribute-video-content-across-multiple-online-channels/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE-TIME:20111026T120000
DTEND;VALUE=DATE-TIME:20111026T130000
DTSTAMP:20130521T184102
CREATED:20110512T102659
LAST-MODIFIED:20110608T220150
UID:1572@http://www.imanetwork.org
SUMMARY:The Power of Transmedia Storytelling: Persuasive Communications across Emerging Technologies
DESCRIPTION:Transmedia storytelling is the future of marketing and entertainment. Today's audiences are smart media consumers and expect an interactive and collaborative experience. Effective marketing and branding goes beyond adopting new technologies to meeting the new expectations of the audience. Storytelling is the thread that engages consumer participation with brand across multiple media platforms to create the transmedia experience. Transmedia storytelling is a multi-faceted concept that bridges narrative\, branding\, persuasion\, media psychology\, and emerging and traditional media technologies. Join our webinar and learn how to extend the life of a product and brand and increase profitability. [jbutton color="red" size="medium" link="http://unex.uci.edu/services/events/?webSeries=00879|00880|00881|00882|00883|00884" newpage="yes"]Register[/jbutton]
LOCATION:
URL:http://www.imanetwork.org/event/the-power-of-transmedia-storytelling-persuasive-communications-across-emerging-technologies/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE-TIME:20111130T120000
DTEND;VALUE=DATE-TIME:20111130T130000
DTSTAMP:20130521T184102
CREATED:20110512T102532
LAST-MODIFIED:20110608T220227
UID:1569@http://www.imanetwork.org
SUMMARY:Web Analytics and Measurement: Identifying the Most Profitable Paths on your Website
DESCRIPTION:Effective Internet Marketing requires effective measurement. What are your most profitable web links and navigation paths? Are you optimizing your web pages to increase the flow of traffic through these paths? By improving your path analysis you will improve your website navigation to help your visitors’ better reach their goals. Join our webinar and learn how analytics can effectively identify the most profitable paths through a website. [jbutton color="red" size="medium" link="http://unex.uci.edu/services/events/?webSeries=00879|00880|00881|00882|00883|00884" newpage="yes"]Register[/jbutton]
LOCATION:
URL:http://www.imanetwork.org/event/web-analytics-and-measurement-identifying-the-most-profitable-paths-on-your-website/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE-TIME:20110727T120000
DTEND;VALUE=DATE-TIME:20110727T130000
DTSTAMP:20130521T184102
CREATED:20110512T100338
LAST-MODIFIED:20110608T215804
UID:1562@http://www.imanetwork.org
SUMMARY:Email Marketing: Testing and Optimizing Tools for your Email Campaigns
DESCRIPTION:Increasing the key performance metrics of your email marketing campaigns by just a few percentage points can have a profound effect on revenue generation\, customer satisfaction and overall cost savings. Join our webinar and learn how improving relevancy\, creative\, visibility\, testing and deliverability are just some of activities that can help you maximize the success of your email strategy and email marketing programs. [jbutton color="red" size="medium" link="http://unex.uci.edu/services/events/?webSeries=00879|00880|00881|00882|00883|00884" newpage="yes"]Register[/jbutton]
LOCATION:
URL:http://www.imanetwork.org/event/email-marketing-testing-and-optimizing-tools-for-your-email-campaigns/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE-TIME:20110525T120000
DTEND;VALUE=DATE-TIME:20110525T130000
DTSTAMP:20130521T184102
CREATED:20110512T093804
LAST-MODIFIED:20110531T082729
UID:1558@http://www.imanetwork.org
SUMMARY:Marketing on Search Engines - Organic or Pay-per-click?
DESCRIPTION:By now\, most marketers realize the value of search engines as an avenue for promotion and acquiring leads. The more savvy marketers have come to embrace the fact that search engines can be one of the best promotional and lead-gathering tools in their arsenal – offering an extremely cost-effective means to achieve their goals. In many cases\, search engine marketing has replaced all other means of promotion as the premiere strategy. Join our webinar as we discuss two very different approaches to achieving search engine marketing success while maximizing our return on investment. [jbutton color="red" size="medium" link="http://unex.uci.edu/services/events/" newpage="yes"]Register[/jbutton]
LOCATION:
URL:http://www.imanetwork.org/event/marketing-on-search-engines-organic-or-pay-per-click/
END:VEVENT
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