Mobile Roadie, 2012 IMA Conference Keynote
A shift is occurring, and by all accounts, it’s changing the way businesses communicate with their customers. With over 20% of online browsing occurring on mobile devices today, and over half of all phones in the world estimated to be smartphones by 2013, mobile isn’t slowing down anytime soon.
So why are the majority of businesses not taking advantage of mobile? Why do they continue to stand on the sidelines while other businesses use mobile to reach a broader audience and grow? According to SAP & CIO magazine, there are two main reasons: many businesses haven’t “identified a clear business case for implementing mobile;” and they lack the time and resources to invest in mobile.
But these excuses don’t change the fact that mobile is growing at a record pace. Marketers need to stay abreast of the latest trends as well as understand and embrace mobile marketing to keep their business competitive in the long term.
Michael Schneider, CEO of Mobile Roadie, will shed light on the obvious (and not so obvious) trends in mobile today at the upcoming 2012 IMA Conference. Drawing from Mobile Roadie’s deep experience powering apps for brands worldwide, Michael will also lay out tips to avoid known traps and grow your business via mobile.