The good news is that typically a review like this isn’t all that tough to get rid off, it will take you a little while, but you can get rid of them in about six month. This may seem like a long while, but you’re better off starting now and getting them off naturally versus creating a quick hack job that gets deleted and you’re back to square one.

We’re going to break this process into an easy to follow five step process:

Step 1: Create a few articles – these will be about your business, you will need to get them to look different from each other, they could have the same theme, but they need to look different. A great way to speed up the process is to get a spinner program, you can download one of these: Multi Spinner or Spinner Chief. Both have trial versions and you can use either of the products. Keep in mind that you want to mention your business name and domain in the articles that you are creating a few times.

Step 2: Throwing the spins at Google – What we want to do is create a few quality pages that will go up above your negative press. So we want to have about 9 articles that cover page #1 for your brand name. There are a few places that are ideal for the process here, LinkedId.com, FaceBook, YouTube, DailyMotion, Twitter, Squidoo, Gather.com, Pinterest.com, Hubpages, Blogger.com to name a few. Ensure that you maintain a file of the login details for safekeeping.

Step 3: Wait – Now it is going to take a while to get these pages into Google, expect the process to take about a week or ten days give or take. Search for your key term and look over the first ten pages, you can always go to Google’s advanced search and opt for 100 results per page – you will need to turn off Instant predictions from your search options for this to work.

Step 4: Indexing and linking – Once you find your pages indexed into Google, you can push ahead with the process by submitting the links you created at Step 2 at forums, in blog posts, on social media sites, be creative. Go to websites that are about your business domain and mention what you do, and put in a link to one of the posts you created from Step 2.

Step 5: Final touches – With regular link building, you will have the first ten results for your domain key term. Once you reach your goal, you can edit out the pages you’ve created so that they reflect your brand image.

The typical time to manage a campaign like this is anywhere between, two to six months. Regular effort on link building and strongly branded pages will get you your pages on page #1.

Keep coming back to IMA for more strategies on Internet Marketing!

Both Cook and Sandberg have been in the spotlight in the past year. Cook has had a lot thrown at him since he took over for Steve Jobs. The new iPad released and he has been dealing with controversy about Apple suppliers in China.

Al Gore, former U.S. vice president, wrote Cook’s Time bio, which says, “Cook, 51, has already led the world’s most valuable and innovative company to new heights while implementing major policy changes smoothly and brilliantly.”

Sandberg has not only been a strong leader, but also an inspirational activist. Most recently she spoke aboutbalancing family and work life. Notice, Mark Zuckerberg, her boss, didn’t make the cut this year.

“She embodies the very best of a new generation of leaders, flourishing and creating shared value in an era of unprecedented technological change and human advancement. Her energy, her passion and her relentless optimism are infectious, inspiring all of us who’ve had the chance to work with her,” Muhtar Kent, chairman and CEO of the Coca-Cola, wrote in her bio for Time.

Other tech names included: Spotify CEO Daniel Ek; entrepreneur and co-creator of the first popular web browser Marc Andreessen; Change.org founder Ben Rattray; Khan Academy founder Salman Khan; IBM CEO Virginia Rometty and Mashable‘s founder and CEO Pete Cashmore.

The selection process begins with Time readers voting for their picks for the world’s most influential people. Then a team of editors chose the 100 most influential leaders.

Anonymous led the Time 100 poll and Erik Martin, the general manager of Reddit, followed behind with 264,193 votes.

As digital touchpoints become more extensive and increasingly elaborate, companies are changing tactics to increase customer retention. Lessons learned from email marketing—where permission is critical and consumers have come to expect valuable offers—can help marketers get the most from their other digital touchpoints with customers.

“When it comes to fostering customer loyalty, opt-in email marketing is not just a major channel in itself. It’s an excellent example for all other touchpoints,” said David Hallerman, eMarketer principal analyst and author of the new report, “The Lessons of Email: Using Digital Touchpoints for Customer Loyalty.” “Email marketing has been around for a long time, so it might not have the same sizzle as newer, hotter marketing channels. But don’t confuse lack of flash with lack of effectiveness. Consumers are more open to email messaging than most other digital marketing, and it still gets results.”

In an October 2011 survey of US internet users by Adpropo, 47% of respondents said they held a positive attitude toward email ads, the highest positive response for any of the digital ad formats measured.

Internet users’ favorable feelings towards email advertising stem largely from marketers contacting only those recipients who have granted them permission to do so, as well as from the personalization and relevancy common to such messages. Those efforts leave consumers with a greater sense of control over their relationship with a brand and a perception of having gotten reciprocal value from the interaction. Savvy marketers are applying that lesson to their other principal digital touchpoints—brand websites, social media and mobile—in order to more effectively reach customers and further encourage loyalty across channels.

“Generally speaking, neither brands nor customers want to connect through a single channel,” said Hallerman. “Proliferation [of digital touchpoints] has created both opportunity and complexity for marketers, who face challenges figuring out how and when to communicate with customers … Consumer acceptance of opt-in email exemplifies what happens when brands offer [consumers] … control.”

- eMarketer

It’s no surprise that business-to-business marketers and agencies are looking for leads online. A February 2012 survey of B2B marketing and agency professionals by BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that goal, marketers are exploring new channels in 2012, particularly social media—and for many, the approach is working.

Currently, most respondents rely primarily on email—57% said it was the online channel that contributed the most qualified leads to their businesses. But a significant number said that some other online channel was their biggest driver of leads, though this group was split among several channels, including paid search (20%) and social media (13%). Respondents from agencies were more likely than marketers to report that social or search was their most successful marketing channel, possibly because agencies are often more able to specialize in such tactics.

Both B2B marketers and agencies felt that social media in particular has room to grow for their organizations. After email, social media was found to be the most widely adopted marketing channel, but only 5% of respondents described their social media efforts as “well-optimized,” compared with 30% who felt that way about their email programs. A majority, 55%, said that their social efforts were early-stage but showed promise.

Data suggests that, in the social space, B2B enterprises should look first to LinkedIn and blogs. An October 2011 study of B2B marketers worldwide conducted by marketing automation software provider Pardot found that LinkedIn was the social media tool most successful at lead generation, followed closely by blogging.

Paid search presents another opportunity for B2B marketers to grow their lead generation efforts. Although 18% of marketers reported that it was their single greatest lead creator, only 11% said they had a mature and well-optimized search program in place. Forty-three percent said they didn’t use search marketing at all.

- eMarketer, March 22, 2012

First, the newsy bits. The company was profitable last year, he said yesterday, even though 96% of its 50 million-some users are on the free version. And, he confirmed that it had been valued at the $4 billion valuation that Arrington had heard around when it closed its massive $250 million round last fall. While he didn’t talk revenue, he said that more and more of its free users were moving to larger storage plans and starting to pay.

“Some service like ours is going to tie it all together,” he said on stage, and become a core part of how people share information across the web and mobile devices. While other companies offer their own types of cloud storage services for consumers, no one else has built an easy-to-use, platform-agnostic system. Each of these companies also has their own turf to protect – iOS, etc. — he said during the talk, and has their best engineers focused on other, more core products.

The redesign may just feel like a nice polish, but it’s a key part of the plans going forward. With each little gain in engagement, and in the amount of data stored (like a bunch of big photo files), any of its millions of free users might suddenly decide to start paying.

- TechCrunch, Eric Eldon

The smartphone category exceeded that figure in January, the report said, estimating that the exact number was 101.3 million, a 13% jump since October. Despite that milestone, smartphones are still in the majority.

About 234 million Americans over the age of 13 used cellphones in January, meaning that the penetration for smartphones in the U.S. is around 43.3%.

As has been the current trend, both Google and Apple’s share of the smartphone market grew at RIM’s expense. Google’s Android platform now claims 48.6% of the market and Apple’s iOS has 29.5%, a jump of 2.3% and 1.3%, respectively, over October. RIM’s share is now 15.2%, a 2% drop. Microsoft’s share also fell 1% to 4.4%.

The report also found that texting is still the most popular mobile activity. Some 74.6% of cellphone owners texted in January. The next most popular activity was using a downloaded app (48.6%) and a browser (48.5%.)

ComScore’s figures, which are based on a survey of 30,000 U.S. mobile subscribers, are at odds with a recent report from the Pew Internet & American Life Project. That report showed that smartphone owners actually outnumbered basic phone owners 46% to 41%. (The other 13% didn’t have a cellphone.)

- Mashable, Todd Wasserman

Google defines the +1 as a feature to help people discover and share relevant content from the people they already know and trust. Users can +1 different types of content, including Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button.

The plot thickened last month when Google launched Search plus Your World. Jack Menzel, director of product management for Google Search, explained that now Google+ users would be able to “search across information that is private and only shared to you, not just the public web.” According to Ian Lurie from the blogConversationMarketing, in Search plus Your World, search results that received a lot of +1s tend to show up higher in results.

Google has come out and described the purpose of a +1, but hasn’t necessarily explained the direct effect a +1 has on search ranking. Here’s a breakdown of what we currently know.

- Mashable, Keith Kaplan

A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space downtown. The station will open on Monday and run through Super Bowl XLVI on Feb. 5. The team will tweet directions to fans in search of parking, direct visitors to Indianapolis’s best attractions, and stand by to provide information in case of a disaster.

“Social media is just how people interact now,” said Taulbee Jackson, CEO of Raidious, the digital marketing agency that the Super Bowl’s host committee tapped to manage the communications hub. “We felt it was critical to have some horsepower behind that aspect of the Super Bowl here, versus what you might have seen from other Super Bowls.”

Some 150,000 people are expected to flood into downtown Indianapolis — where the game will be played at Lucas Oil Stadium — over Super Bowl weekend.

Advanced search tools and analytics will help Jackson and his team identify fans in need of help by indexing key words and phrases. For example, a fan won’t need to tweet, “where can I find parking?” to get help; Raidious operatives will be able to pick up on a general phrase such as “parking sucks” to offer assistance.

But it won’t be a simple operation. The command center will utilize more than a mile of Ethernet cable and more than 150 square feet of networked screen space. More than 20 people will man the center for 15 hours per day.

Researchers from nearby Ball State University’s Center for Media Design will conduct a study of the command center, analyzing its strengths and weaknesses. Michael Holmes, director of the center’s Insight & Research Unit, wrote in an email that the command center is an example of the “the ubiquity of social media and the absolute necessity for companies, organizations and communities to use these tools to improve their relations with their customer, audiences and citizens.”

Both Holmes and Jackson said they would not be surprised if the Super Bowl’s first designated social media warroom sets a precedent for other major events.

“We’re kind of breaking new ground here so we don’t know the exact numbers yet of what we’ll be dealing with, but we should be able to provide that after the game to other cities that have to deal with these types of issues,” Jackson said. “I think a lot of brands will start to see a need for something like this.”

What do you think about the Super Bowl’s first-ever social media command center? Would you like to see major events set up more operations like this? Let us know in the comments.

-Mashable, Sam Laird

Class at Software Engineering Academy will be in session for 400 to 500 ninth graders this September.

Mayor Michael Bloomberg announced the new school in his 2012 State of the City Address. It will open in the heart of Union Square, within a growing tech community that includes companies such as Yelp and General Assembly.

“Those are the kinds of companies we want our students to work for or to start,” Bloomberg said.

A computer science teacher named Mike Zamansky, who taught computer coding at Stuyvesant High School when other schools hadn’t considered teaching the skill, dreamt up the concept.

The school aims to fill a void for computer software engineers in the United States’ workforce. Computer science is one of the fastest growing industries in the country and will add more jobs than any other between 2008 to 2018, according to the U.S. Bureau of Labor Statistics. That’s about 295,000 jobs.

The public school will, in hope, churn out a new crop of computer engineers that will eventually go to work for NYC’s technology companies, joining an industry where the middle 50% of workers make between $67,790 and $104,870. The top 10% earn more than $128,870.

Software Engineering will be sponsored by Fred Wilson, principal at Union Square Ventures, and Bloomberg L.P.

- Mashable, by Joann Pan