The Power of Transmedia Storytelling: Persuasive Communications across Emerging Technologies

Transmedia storytelling is the future of marketing and entertainment. Today’s audiences are smart media consumers and expect an interactive and collaborative experience. Effective marketing and branding goes beyond adopting new technologies to meeting the new expectations of the audience. Storytelling is the thread that engages consumer participation with brand across multiple media platforms to create the transmedia experience. Transmedia storytelling is a multi-faceted concept that bridges narrative, branding, persuasion, media psychology, and emerging and traditional media technologies. Join our webinar and learn how to extend the life of a product and brand and increase profitability.

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