There are multiple benefits of achieving IMA certification and gaining the professional CIM (Certificated Internet Marketer) designation. Certification demonstrates your knowledge and expertise in this highly dynamic and rapidly evolving field.
Here are a few examples:
· Professional credibility for resume building and job applications
· Shared identification of expertise among members of the Internet marketing community
· Credibility of expertise within your organization
· Reinforcement of client confidence as agency or consultant
· Qualification as author or blogger
