Upcoming Event:

October 26, 2004 - 6 p.m. at the Irvine Marriott Hotel & Resort
*** RSVP FORM BELOW ***

 click here to register

Topic: Email Marketing That Will Produce Impact, Sales and ROI
A special event brought to you by the Internet Marketing Association (IMA)

The Internet continues to be the fastest-growing marketing tool being adopted by today's small to medium sized businesses and enterprises alike. Don't miss out on this opportunity to learn from the experts on how to leverage Internet marketing to drive your company's success. Our featured speaker will be Chris Baggott, Co-Founder and Chief Marketing Officer of ExactTarget, one of the largest providers of on-demand email software solutions with more than 2,400 clients worldwide, including The Home Depot, General Mills, Scotts and Bristol-Myers Squibb. Chris is best described as the "visionary" behind ExactTarget's on-demand outbound email software solutions. Named to BtoB Magazine's 2004 "Who's Who in B-To-B," Chris is a recognized speaker on database and email marketing, with over 25 appearances in the first half of 2004 at national conferences, tradeshows and regional business and marketing organizations. He has also been featured in Inc. Magazine.

Chris will present on the topic of “Successful E-Mail Marketing,” including e-mail techniques and processes for retaining and acquiring customers. In addition, Chris will address how e-mail is evolving at an incredible pace, and what you need to focus on to ensure your program reaches it's potential, including:
  • Leveraging e-newsletters for customer retention
  • Customer service bulletins that can build your business
  • The Top 5 most common e-mail mistakes made by experienced marketers
    • You will also learn about:
  • 2004-2005 Internet Marketing forecast
  • Metrics and WebTrends Analysis
  • Laws and regulations for the coming year
  • Search engine optimization
  • Best practices for webinars sales generation
  • Successful Internet marketing initiatives
  • Best e-newsletter strategies
  • Networking with key decision makers and marketing influencers
    • Fact Sheet:
  • Who: Panel of Internet Marketing Experts
  • Featured Speaker: Chris Baggott, Co-Founder and Chief Marketing Officer of ExactTarget
  • Featured Speaker: Sinan Kanatsiz, Chairman of the Internet Marketing Association (IMA); Chairman & CEO of K-Comm, Inc.
  • Case Study of a Successful Internet Marketing Program: Quentin Caruana, Co-Founder and Executive Vice President of Dana Capital
    • What: Internet Marketing Conference 2004 - A Special Event of the IMA

    When: Tuesday, October 26th
    6:00 p.m. - Registration and networking
    6:30 p.m. - Program

    Where: Irvine Marriott Hotel & Resort, Orange County, CA.
    18000 Von Karman Avenue
    Irvine, CA 92612
    (949) 553-0100

    click here to register

    Fee: $20 - pay at the door

    Photos from last year's event: click here

    Platinum Sponsors:

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