IMA Events

    • March 20, 2012 (All Day)
      Adobe Digital Marketing Summit
      details

1/22/12 Super Bowl XLVI Gets a Social Media Command Center

Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event. The…

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1/16/12 NYC to Open Its First Software Engineering High School

New York City is taking another step toward becoming Silicon Alley — the East Coast’s own tech hub — with the grand opening of the city’s first…

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12/28/11 Was the White House’s #40dollars Campaign Successful?

The White House’s social media moguls turned to Twitter, Facebook, Flickr and YouTube to drum up public support for extending the payroll tax cut last week, once…

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12/6/11 2012 Trends: Social Media Metrics Take Center Stage

Marketers still focusing on soft metrics, can’t gauge ROI From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising…

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11/29/11 Cyber Monday Sales Top $1.25 Billion in U.S.

Following a strong Black Friday, U.S. online sales for Cyber Monday amounted to $1.25 billion, up 22% from 2010′s record highs, according to comScore. In separate surveys,…

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